Founded in 1949 by Kihachiro Onitsuka, Asics has grown from a small shoe company in Japan to a globally recognized brand synonymous with quality and performance. The name Asics is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy has been at the core of the brand's mission since its inception.

Humble Beginnings

Onitsuka began his journey by creating basketball shoes with the goal of helping Japanese youth rebuild their physical and mental strength after World War II. His first creation, the Onitsuka Tiger, was a breakthrough in sports footwear, offering both comfort and durability. This shoe laid the foundation for what would later become the Asics brand.

From Local to Global

Asics gained international recognition in the 1960s when its shoes were worn by athletes during the 1964 Tokyo Olympics. The brand's commitment to innovation was further solidified with the introduction of the iconic Mexico 66

Innovation at Its Core

What sets Asics apart is its relentless focus on research and development. The brand's I.G.S. (Impact Guidance System)GEL cushioningFlyteFoam, ensuring that its products meet the evolving needs of athletes worldwide.

A Brand with a Purpose

Beyond footwear, Asics is committed to promoting mental and physical well-being. The brand sponsors numerous sports events and initiatives aimed at encouraging people to lead active lifestyles. Additionally, Asics has been at the forefront of sustainability efforts, launching eco-friendly product lines and reducing its environmental footprint.

From its humble beginnings to its current status as a global leader in athletic footwear, Asics remains dedicated to its founding philosophy of fostering a sound mind in a sound body. Whether you're a professional athlete or someone who enjoys a casual jog, Asics has a product designed to help you achieve your best.