Blikbuy Finds Spreadsheet
Eastmallbuy, a leading beauty product purchasing agent, has been actively catering to the needs of the US and European markets. This analysis delves into the popular categories and brand trends that have been shaping the beauty industry in these regions.
Skincare remains the dominant category in the US and European markets, with consumers increasingly prioritizing skin health and anti-aging solutions. Products such as serums, moisturizers, and face masks are in high demand. Brands like La Roche-PosayEstée Lauder
Clean beauty products, which focus on non-toxic, sustainable, and eco-friendly ingredients, are gaining popularity. Consumers are gravitating towards brands like Drunk ElephantTata Harper
In makeup, two contrasting trends are emerging. On one hand, minimalist looks featuring light foundation, natural lip tints, and subtle highlighters are popular, driven by brands like Glossier. On the other hand, bold, expressive makeup, including vibrant eyeshadows and matte lipsticks, remains a favorite, with brands like Fenty BeautyHuda Beauty
Haircare has seen a shift towards products that promote scalp health and sustainability. Brands such as AvedaOlaplex
The male grooming market is expanding, with men increasingly investing in skincare and hair products tailored to their needs. Brands like Lab SeriesBulldog
Social media platforms, particularly Instagram and TikTok, continue to drive beauty trends. Influencers play a significant role in popularizing certain products and brands, making them go-to sources for consumer recommendations. Eastmallbuy is well-positioned to leverage these trends, ensuring that it stays ahead of the curve by sourcing the most sought-after products from leading brands. By understanding the evolving preferences of the US and European markets, Eastmallbuy can continue to provide exceptional service to its customers.2. Clean Beauty on the Rise
3. Makeup Trends: Minimalism and Bold Statements
4. Haircare: Focus on Scalp Health and Sustainability
5. Male Grooming: A Growing Niche
6. Influencer and Social Media Impact