Blikbuy Finds Spreadsheet
Asics, a renowned global brand, has a rich history that dates back to 1949. Founded by Kihachiro Onitsuka in Kobe, Japan, the brand was initially established under the name "Onitsuka Co." The name "Asics" itself is derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy has been at the core of Asics' mission, driving the brand to create innovative sportswear and footwear that enhance both physical and mental well-being.
In the early years, Asics focused on creating high-quality basketball shoes. The brand gained recognition with the introduction of the "OK Basketball Shoe," which was known for its unique octopus-like suction cups on the sole. This innovative design not only provided better grip but also marked the beginning of Asics' commitment to performance-enhancing footwear.
Throughout the 1960s and 1970s, Asics expanded its product line to include running shoes, volleyball shoes, and wrestling boots. The brand's dedication to research and development led to the introduction of pioneering technologies, such as the Gel cushioning system in the 1980s. This groundbreaking innovation revolutionized the running shoe market by offering superior shock absorption, which significantly reduced the risk of injuries.
By the 1990s, Asics had become a globally recognized brand, known for its exceptional quality and performance. The brand's commitment to athletes of all levels, from beginners to Olympians, solidified its reputation as a leader in the sportswear industry. Asics' partnerships with international sports events and organizations further cemented its status as a trusted name in athletics.
In recent years, Asics has also taken significant steps toward sustainability. The brand has introduced eco-friendly materials and manufacturing processes to minimize its environmental footprint. By prioritizing sustainability, Asics aims to contribute to a healthier planet while continuing to provide top-notch athletic gear.
Today, Asics remains dedicated to its founding philosophy, constantly innovating to meet the evolving needs of athletes worldwide. With a focus on technology, performance, and sustainability, Asics is poised to continue its legacy of excellence in the sportswear industry for years to come.