Riley, an Irish immigrant, was inspired by the three-pronged feet of chickens, which he observed to be perfectly balanced. This observation led him to design an arch support that mimicked this natural balance, providing superior comfort and stability. The company's early success can be attributed to this innovative approach to foot health.

Expanding into Athletic Footwear

In the 1930s, New Balance began producing running shoes for athletes, and by the 1960s, the brand had gained a reputation for producing high-quality, custom-fit running shoes. This period marked the beginning of New Balance's focus on athletic performance, a core value that continues to define the brand today.

Made in the USA

One of the distinguishing features of New Balance is its commitment to manufacturing in the United States. While many other athletic brands moved production overseas to cut costs, New Balance has maintained several factories in the USA, emphasizing quality control and supporting local jobs. This dedication to domestic production has earned the loyalty of consumers who value craftsmanship and ethical manufacturing practices.

Technological Innovations

New Balance has consistently been at the forefront of shoe technology. From the introduction of ripple soles in the 1970s to the development of cutting-edge performance materials like Fresh Foam and FuelCell, the brand continues to push the boundaries of what athletic footwear can achieve. This focus on innovation ensures that New Balance remains competitive in a highly dynamic market.

A Brand for Everyone

Unlike many of its competitors, New Balance does not rely heavily on celebrity endorsements or flashy marketing campaigns. Instead, the brand has cultivated a loyal customer base by focusing on product quality and fit. Catering to a wide range of sizes and widths, New Balance ensures that everyone, from professional athletes to casual walkers, can find a shoe that feels tailor-made for them.

Commitment to Sustainability

In recent years, New Balance has taken significant steps toward sustainability. The brand has introduced eco-friendly materials and manufacturing processes, aiming to reduce its environmental footprint. By prioritizing sustainable practices, New Balance is not only protecting the planet but also setting a standard for the industry.

Conclusion

From its humble beginnings as a manufacturer of arch supports to its current status as a global athletic brand, New Balance has remained true to its core values: innovation, craftsmanship, and performance. With a commitment to quality and sustainability, the brand continues to inspire athletes and everyday wearers alike to reach their full potential.