Founded in 1913 by Mario Prada, the luxury fashion house Prada has grown into one of the most iconic and influential brands in the world. Originally established as a leather goods shop in Milan, Italy, Prada's early offerings included high-quality bags, trunks, and travel accessories designed for the elite.

In the 1970s, the brand underwent a transformative shift when Miuccia Prada, Mario's granddaughter, took the helm. With a unique vision that blended minimalism and avant-garde aesthetics, Miuccia revolutionized the fashion industry. She introduced the now-iconic nylon backpack in 1984, a design that juxtaposed affordability with luxury and became an instant classic.

Prada's commitment to innovation extends beyond its products. The brand's runway shows are often theatrical, blending art, culture, and fashion in unexpected ways. This approach has solidified Prada's reputation as a pioneer in contemporary design and a trendsetter in the global fashion scene.

Today, Prada is synonymous with sophistication and timeless style. Its collections, spanning ready-to-wear, accessories, and fragrances, cater to a discerning clientele that values craftsmanship and exclusivity. With its headquarters still in Milan, Prada continues to push boundaries, proving that luxury can be both innovative and enduring.